Would you like to drive mass amounts of highly qualified traffic to your business?
If so, you need to pay very close attention to what I’m about to reveal in this post because I have yet to find a more effective way to accomplish this goal other than Instagram.
The sad truth is you can spend years putting out content in hopes of it falling in front of the eyes of the right people but it might never happen.
Instead, you can use this article to grow and scale your business faster and cheaper than ever.
A recent study by eMarketer found “84% of marketers said they would launch at least one influencer campaign within the next twelve months.”
Using other peoples’ followers is the best, easiest, and quickest way to build and profit from an influential Instagram following.
The people behind massive influencer pages have spent loads of time, energy, and money into developing their followings.
A majority of these influencer pages don’t sell products. Their revenue comes from paid shoutouts, promotions, and affiliate offers.
Don’t worry, it’s quite easy to get featured on a massive page if you approach it the correct way.
Having worked with dozens of Instagram influencers, I’m going to share what I wish I had known before I got started, and the common mistakes people are marking which is costing them followers and money.
Here’s a few of the top mistakes:
– Contacting influencers inappropriately so your message often goes unnoticed, lost, or starts on the wrong foot.
– Lack of research and you end up hearing crickets when the promotion goes live.
– Missing the critical pieces all shoutouts should include so the shoutout falls flat on its face.
– Not having a way to capture leads to bring them into your world – you’re not going to be able to build a business.
… And so much more.
In this article, I’m going to tell you about this Instagram strategy that is still flying under the radar.
The sooner you can jump on this, the better.
Once this strategy is leaked to the masses, there’s no telling what’s going to happen.
Identify The Right Influencers To Work With
The first step is to find the right influencers you can collaborate with.
A common newbie mistake is getting shoutouts on pages that do not have your target audience. Another crucial mistake is paying for shoutouts on pages with poor engagement.
Instead of being showered with leads when your shoutout goes live, you hear crickets. To avoid making these same mistakes, here’s an easy way to make sure you’re working with the right people.
First, review influencer pages to find people who are already providing value in your market (or one that is closely related).
For example: You can look at popular pages with motivation as their core focus but also portray a healthy and fit lifestyle as a secondary component. Health focused food pages are a good option to look at too.
If you think about it, diet and motivation are the two most common problems for people wanting to get into better shape so these pages are loaded with people who would be interested in your fitness content.
Second, make sure you aren’t throwing your money away on pages with poor engagement or ones that aren’t steadily growing.
The best way to do this is to use Later.com . This website will give you an in-depth look for the page based on its activity and growth.
Go to the site, type in the username and take a look at their analytics.
If the page is growing consistently, that’s a great sign. If you see waves of followers added and removed, that’s a bad sign. There’s likely some shady activity and you’ll want to move on.
Third, go to the user’s home screen and click the button with the down arrow.
This recommends similar pages so you can search for other users who you can collaborate with.
Now that you have a few pages you want to collaborate with, it’s time to make it happen.
How To Contact These Pages The Right Way
Don’t reach out to a page you have no relationship with and say “Shoutout for shoutout?”
The only way this is even remotely effective is if you’ve worked with this person before, have a similar/larger following, or you can provide extra value.
Remember, when you reach out to these influencer pages, expect to pay money for these shoutouts.
Start by reviewing the information in their bio before sending a direct message. They will specifically tell you how to contact them so be sure to use that method to get their attention. This will decrease the chances of your message getting lost or going unanswered.
Large pages who do this frequently will leave an email address or KIK username to contact them instead of a direct message.
Often times, these pages get bogged down with direct messages so they prefer you contact them another way so your message does not get lost.
The first thing you want to do when you reach out is give a compliment. Tell them something specific you like about their page, how long have you been following, etc.
In the same message, let them know you’re interested in buying a shoutout and ask for their price sheet. They’ll shoot you over their price listing and you can go from there.
Here’s a pro tip that most people won’t tell you:
When getting ready to buy shoutouts, there’s often room for negotiations, especially if this is the first time you’re working together.
There’s no harm in “can we do a trial basis for 20% less?”
If they say yes, awesome.
If not, you still have the opportunity move forward anyway.
Four Critical Pieces Your Shoutouts Must Include
This is where most shoutouts fall flat on their face.
You’ve already completed your homework to find the right influencers, connected with them, and received their prices.
One of the biggest mistakes you can make when working with an infleucener is to expect the page to create a compelling caption, call to action, and content for your picture.
If you want to stand out and get the most out of your shoutout, you must make their job as easy as possible and do things the correct way.
Make sure each shoutout you do includes these four main pieces:
1. Above the link copy: The words which appear in the bio. This will give the user a specific call to action or tell them what they are going to get i.e. “Free Instagram Training Live.”
2. Super clean link: This is a short, clean, aesthetically pleasing display link. Having a clean link is more visually appealing and will increase conversions. You can buy a domain name on GoDaddy and create a redirect to your funnel. Take a look at com as an example. In the shoutout example below, FreeSecretMasterclass.com clean link was used.
3. Image with call to action: You want a clean and crisp image with a clear call to action. The image needs to be visually appealing and congruent with the rest of the copy. Make sure you add text to the image with a call to action like “click the link in my bio to sign up.”
4. The caption: You want the text below the picture to be clear and provide a call to action. Add your username at the beginning of the post instead of waiting until the very end. You want followers to see this right away and click on your name. A great way to write the caption is to position yourself as a ‘friend’ of the influencer i.e. “Let’s help my friend @username reach 150k followers.”
If you just send a picture and leave the rest in the hands of the page, it’s unlikely you’re going to have a successful campaign.
Not only will this strategy get you the most bang for your buck, but the people behind the page will appreciate working with you which can go a long way in the future.
Get Started Today
Using other peoples’ followers is the best, easiest, and quickest way to build an influential Instagram following if you do it the right way.
BrightLocal found, 88% of customers trust online reviews by strangers as much as they would recommendations from friends. Social proof like this will go a long way in your business.
The sooner you implement the strategies in this article, the better.
If I had this article when I started, I would have saved thousands of dollars, countless hours of my life, and loads of frustration trying to build the business I have today.
All you have to do is follow the steps in this article.
Remember, do your research to identify the right influencers, connect with them properly, put together a well designed campaign, and reap the rewards of the cheapest traffic on the internet today.