6 Website Design Mistakes To Avoid
Designing a website or planning a website refresh? Here are six common website design mistakes that are impeding the success of your digital marketing strategy.
Did you know that your website has a direct impact on your business’s success? Statistically, 75% of consumers have actually admitted in market studies that they judge a company’s credibility based on the design of their website.
Further studies have shown that first impressions, when it comes to a company’s website, are 94% design-related, and it takes 0.05 seconds for web visitors to start making those first impressions.
From there, it takes them 2.6 seconds to land on the area of the website that will most influence their impression of the company. If that first impression is negative, 88% of online consumers will be less likely to return.
In other words, there is a lot riding on the information that your website can convey in 2.6 seconds, and that’s why it is so important for businesses to consult the professionals when it comes to web site design in Houston. But even if you do consult a web design expert, how do you know what to focus on to ensure that first 2.6 seconds is going to contribute to the success of your business?
Here are the top six mistakes businesses make when it comes to developing their websites and why you should avoid making them.
1. Over-Cluttering Landing Pages with Content
As mentioned above, you have 2.6 seconds before your prospect makes their first impression about your company, so you need to make sure the right information can be conveyed in those 2.6 seconds.
If your landing page or home page has too much going on, you run a much higher risk of your prospect either missing the point or abandoning the search for it altogether.
2. Forgetting to Design for Mobile
Did you know that 57% of internet users won’t recommend a business if its website doesn’t work on mobile? How about the fact that 85% of adults believe a company’s website should perform better when it is accessed via mobile device?
If your website is glitchy or doesn’t look right on mobile, you are causing irrevocable damage to your company’s image, credibility, and lead acquisition.
3. Forgetting the CTA
As many as 70% of small businesses forget to add a clear call to action (CTA) to their websites, and a lot of businesses use unclear, confusing, or too many CTAs. If it’s too hard for your prospects to figure out how to take the next step, they are a lot more likely to end up with your competition.
4. Underestimating the Page Layout
If your content and layout aren’t visually attractive, as many as 38% of your site visitors will stop engaging with your website.
Make sure you are using your white space well and that your content fits into an overall design that keeps everything looking clean and polished while still ensuring that the most important pieces of information are located in the areas that have the highest visibility ratings.
5. Using Irrelevant Images
Here’s the thing. The more you can do to increase the amount of time your viewer stays on the page, the better. Statistically speaking, a user will spend an average 5.94 seconds looking at a website’s main image.
That is almost double the amount of time it takes for them to form that first impression of your business. If that image is relevant, interesting, visually appealing, and understandable, your likelihood of achieving a new conversion is a lot higher.
Plus, Google algorithms will prioritize websites that have varying types of relevant content in search. If you have a relevant image with accurate and optimized alt text, you are setting yourself up for online success.
6. Slow Loading Speeds
Last, but certainly not least: loading speeds. As many as 39% of people will stop engaging with a website completely if the images or videos take too long to load. Much of your audience (47%) expect page load times to take at most 2 seconds.
When they take longer, you are looking at a negative first impression, lost customers, and lost revenue. In fact, last year alone, retailers claimed a loss of $2.6 billion in sales due to their slow-loading websites.
Why You Should Call Someone for Your Website Design in Houston
Ready to solve these common problems to help your business start to achieve even higher levels of success? There are a lot of nuances to each of them, and to get it right, a lot of time, dedication, and expertise needs to go into resolving and then maintaining your website.
That’s why it’s best to go with the professionals for your website design in Houston. At Jeremy McGilvrey, we can save you time, money, and countless web design mistakes. By getting it right the first time, we’ll build you a website that is aligned with your corporate objectives and able to outperform the metrics that will get you there. Contact Jeremy McGilvrey for more details.