There has never been an easier time in all of human history to be the owner of a successful store.
The old days of investing hundreds of thousands of dollars into a brick & mortar store, paying an insane amount of property taxes, and constantly worrying about the prosperity of your small business are over. Thanks to the invention of eCommerce platforms like Shopify, you get to have the privilege operating all of your store’s operations from the convenience of your own laptop.
Why Shopify Isn’t The Best Choice For Long-Term eCommerce Success
Now make no mistake – Shopify is an awesome platform that has allowed people to sell their own products without needing to be an expert coder, designer or business person. While it’s never been easier to run a profitable eCommerce store, you have to deal with the fact that there are TONS of online stores you are competing against. In fact, it is a bloodbath when it comes to getting the attention of your perfect customer! They’re going to arrive at your web page, and you have all but 3 seconds to convince them that it’s worth their while to browse your store and purchase your products. If you can’t do that, they’ll quickly get bored and go to your competitor’s eCommerce store. This is where most eCommerce platforms like Shopify fail: There’s no real mechanism in place for keeping your customer’s attention, or following up to remind them of the latest deals on your products.
Sucks, doesn’t it?
It would, if there weren’t a solution already available to nip this problem in the bud…
Why ClickFunnels Is The Best Choice For eCommerce Store Owners
ClickFunnels is the BEST option for an eCommerce store owner because it takes advantage of buyer psychology. It’s not because of some super-special feature ClickFunnels has that Shopify doesn’t have (more on that later), but because ClickFunnels is built with the CUSTOMER in mind. In other words, through the use of high-converting marketing and sales funnels, ClickFunnels will allow you to persuade both enthusiastic and skeptical buyers to BUY from you!
To demonstrate what I mean when I refer to buyer psychology, let’s look at the process that a buyer would go through if ClickFunnels was being used to sell your eCommerce product. For the sake of the argument, let’s say that we want to sell your customers a beautiful piece of jewelry.
The Psychological Journey Of Your Ideal Customer
STAGE 1: DISCOVERY
Your buyer is browsing through the Internet, whether through Facebook or Google, and they happen to arrive at your eCommerce jewelry store. At this point, they don’t know anything about you or who you are, but they thought about you enough for a single second to click on the link that takes them to your store.
Do you expect them to sit there blindly, assuming that they’ll just see something that they like? You could do that, but there’s no fun in ‘hoping’ that someone will buy from you!
STAGE 2: TRUST
If you had something like ClickFunnels in place, you could set up a pop-up opt-in form that offers them something exclusive for FREE in exchange for their email address. You could offer a quick guide titled “5 Essential Tips For Keeping Your Jewelry Crystal Clean And Rust-Free,” or even a discount coupon for 30% off on their next purchase. See, you’re not selling the customer right away on your most expensive product. What you are doing is building TRUST. They may not be ready to buy from you just yet, but they trust you enough to make a teensy tiny commitment. Have patience – we’ll get to the buying part real soon!
STAGE 3: BUILDING A RELATIONSHIP
If any of you guys know about the immense value that email marketing can have for growing your business, you can already see why a funnel can be beneficial for your eCommerce store. You have the opportunity to email your potential customers several times a week, advertising your latest sales and limited-time discounts. Like Grant Cardone says, “The fortune is in the follow-up.” Customers may need to be reminded SEVERAL times about your products before they make the decision to buy one of your products.
Eventually, your potential customer (i.e. your email subscriber) will be ready to buy from you. Or if you’re lucky, somebody who sees your website for the first time likes what they see and wants your beautiful piece of jewelry. This is the point where you can use a sales funnel to turn a one-time buyer into a LIFETIME customer!
STAGE 4: INCREASING THE VALUE OF YOUR CUSTOMER THROUGH A FUNNEL
Once the buyer purchases your piece of jewelry, most eCommerce store owners would call it a successful day and leave it at that. However, the forward-thinking store owner recognizes that the buyer is now in a mental state we call the “buying mode.” It means that once a person has justified their initial purchase, they are in a ‘mood’ to buy even more things. You need to take full advantage of that temporary state of being with a sales funnel. Going back to our purchase of the beautiful piece of jewelry, you have several options.
You could do something called an ‘upsell,’ where your customer is directed towards the option of buying a more expensive item (or something complementary). If I sold the piece of jewelry for $49, my upsell might involve a really expensive necklace for $99, or I might add in an ADDITIONAL piece of jewelry they just bought (i.e. the same one) at 50% off. I could also cross-sell the customer, meaning that I introduce them to a new product or service that isn’t related to the initial purchase. After my customer buys the first piece of jewelry, they could be re-directed towards a page that offers them a carrying case for their jewelry, or a cleaning package that involves a special rag and a cleaning solution designed uniquely for that first piece of jewelry.
Finally, there’s the ‘down-sell.’ If my customer goes to the upsell or the cross-sell, and declines either option, I can employ a last-option resort where I offer a cheaper product. Going back to our example, I can offer the customer one of our cheaper pieces of jewelry that costs just $39. Think about what’s happening here: $39 might be a lot of money, but compared to the more expensive options they were JUST presented, it’s an absolute steal! They’ll rationalize their purchase and believe that they got a great deal out of their purchase. Now, this is just a small example using a very simple sales funnel and a single product. Obviously, you could make this set-up far more complex and have an elaborate sales funnel for each and every one of your products. But I wanted to thoroughly use my jewelry example because it really highlights the power of marketing and sales funnels in allowing you to gain more lifetime customers and experience a greater number of purchases for your more expensive products.
The #1 Reason Why ClickFunnels Leaves Shopify In The Dust
I could tell you about the fact that ClickFunnels offers superior customization across the board, both in designing your overall sales funnel and every single page involved in the funnel. I could remind you that it seamlessly integrates with numerous third-party platforms that you’re already using to run your online business. I could even tell you about the incredibly simple drop and drag mechanism that you can use to design and edit pages from scratch, while pointing out that you can A/B test your pages to death. However, here’s the main reason why ClickFunnels is the best choice for eCommerce store owners:
Shopify takes anywhere from 1-2% of all transactions you perform on the platform.
More specifically, you need to pay them 2.9% + $0.30 for every transaction if you use their Basic $29/month package, or 2.5% + $0.30 for each transaction if you use their ‘Shopify’ $79/month package. That might not seem like much to you, but if you have thousands of transactions a month, you’re losing a decent amount of profit to the platform itself! (And that’s before you even have to factor things such as affiliate payments and shipping costs.)
With ClickFunnels, you get to keep every single cent that is rightfully yours.
For any eCommerce store owner, no matter whether they have years of experience in the game or are just starting out, that should be enough of a reason to re-consider their decision to jump on the Shopify bandwagon.
Note: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.