How Can Email Marketing Fuel Your Overall Inbound Strategy
Writing marketing emails that people actually want to receive and read is increasingly difficult in today’s world. Today we share with you the marketing emails best practices to help fuel your inbound leads and sales.
We all receive hundreds of emails and don’t want to spend the time reading them all. Most of them end up in the trash can and are never opened.
What if I told you we had email best practices that increased your probability of getting your emails opened? You’d be interested, right?
Below we’ll outline some tips to help you the next time you or your company send out an email.
Follow these best practices for email marketing to get the most out of your campaign! Once you’ve mastered the basics, you’re ready to start sending out more effective email campaigns.
Don’t miss any opportunity to boost your ROI with email marketing! Become an email marketing expert and make your business stand out from the crowd.
Subject lines Best Practices Marketing Email
Among the best practices in marketing emails is to tailor the subject line to your audience. It must create a sense of urgency or mystery and be perfect for your call to action.
Moreover, it should appeal to the reader’s FOMO (fear of missing out) feeling. A mystery subject line piques the curiosity of the recipient and therefore, increases the chances of a higher open rate.
Here are some examples of good subject lines for marketing emails:
When crafting an email subject line, keep in mind what your audience is most likely to respond to. For example, a message about a limited offer will probably generate more clicks than a non-limited one.
If the offer is exclusive to a particular location, it will increase the chances of the reader opening your email and clicking through.
A question in an email subject line piques the interest of the reader and compels them to read further.
Call To Action placement
When creating your marketing emails, it’s important to place your Call To Action (CTA) prominently. Place your CTA high on your email so it’s easy to scan and easily recognizable.
The more prominent your CTA is, the more likely people will engage with your email and click on it. To make the most of it, you’ll want to test different placements for your CTA.
Here are some guidelines for placing a call to action in your email:
If your offer is simple, you should place it near the top. If it’s complex, you can place it below the fold.
It’s important to consider that prospects have different levels of commitment. For example, a product that requires a heavy commitment should be placed below the fold.
Putting your CTA above the fold might cause your visitors to skip past the CTA completely.
However, if your offer is complex, you may want to consider placing your CTA below the fold to appeal to people who aren’t as eager to make a purchase.
Images in Marketing Emails
In order to make the most of images in marketing emails, follow a few best practices.
First, keep your design consistent. While the layout of your email may vary from the previous one, you should keep the overall design elements consistent.
Remember that email providers may have different design guidelines. Check your knowledge base to find out which ones apply to your email.
After that, you can use images wisely. Image sizes and quality also need to be considered.
Remember that image-only emails are not viewed well by recipients and can have a negative impact on your brand.
An image can say a thousand words, but you want your audience to see it before you click away. To prevent your emails from being flagged as spam, add some text before the image so that your recipients can better understand it.
Captions are also a good idea. Make sure your images are high-quality and have captions, as these will help the recipient understand what they’re seeing.
Personalize Your Email
Whether you’re sending a newsletter, a promotional email, or a welcome email, there are some best practices for personalization in marketing emails.
One important rule: make your content relevant to your audience. People read hundreds of emails every day and they’re not likely to open emails that aren’t tailored to their interests.
Personalization can help you avoid this pitfall, by making your emails more relevant and formatted for opening.
Personalization should be easy to achieve, but you have to be responsible. The personalization process should feel natural to the recipient, not forced.
The easiest personalization tactic is using your subscriber’s first name. Not only does it make your emails more personalized, but it also adds a human element to your email marketing efforts.
Personalization should also appear within the body of the email itself. Most well-scripted marketing emails, mention the reader’s name twice.
Personalization is essential to ensuring your email stands out in the inbox. To personalize your emails, use a professional-grade email marketing tool.
Why Double opt-in Email
If you’re trying to build a list of potential customers, double opt-in in marketing emails is a great way to achieve this goal.
A double opt-in process requires that new subscribers complete an email confirmation form before you can send them your marketing emails.
The confirmation page should have clear instructions and a minimalist design that shows off your brand’s aesthetic and image.
It’s also important to keep your branding consistent throughout the process, so new subscribers won’t feel like they’re being “transacted” out of the process.
You can also include an image of the confirmation email as a way to help them identify the process.
The purpose of social proof is to persuade subscribers that your product or service is trustworthy. Use testimonials, product reviews, and user comments to convince potential customers to subscribe.
They will be more likely to subscribe to your list if they see a good reputation from previous customers.
The testimonials you include in your double opt-in email marketing tools will help build trust between you and your customers. These tools will allow you to collect email addresses from a wide range of sources, which will help you get more subscribers.
How to Segment Your Email List
One of the best ways to send personalized emails is to segment your list based on occupation. This simple tip can help you deliver more relevant messages.
You can even use a survey to determine the age and gender of your target audience. Once you have this information, you can send personalized welcome emails that extend your relationship with your visitors.
Read on to discover more email marketing best practices. Here are a few:
Use analytics to monitor how well your email campaigns are performing. By analyzing how many recipients click on links and open your emails, you can better target your campaigns.
In addition, you can learn which content and calls to action work best for your targeted audience.
For example, those who have clicked on links in your emails are more likely to purchase your product or service than those who have not visited your site.
This information will help you tweak your email content and send more relevant emails.
Email Marketing Consultant Near Me
If you are struggling to follow these tips, you can connect with an email marketing consultant in your area for more help.
Whether you are local to Houston, TX or not Jeremy McGilvrey and his team can help with marketing emails best practices tips. Sign up for our free email tips in our newsletter to learn more.