Bigcity Catering
Big City Catering came to us with great food, a passionate team, and a website that was holding them back. Houston’s corporate catering market is competitive – businesses booking catering for events need to feel confident fast . Their old site wasn’t making that impression.
We redesigned and rebuilt their entire online presence from the ground up: a bold brand identity, a conversion-focused website, and an email marketing consultant strategy using ActiveCampaign that now works around the clock to turn inquiries into booked events.
Project Focus
Big City Catering needed more than a pretty website – they needed a digital sales tool. Their previous site had no clear calls-to-action, no mobile optimization, and no way to capture leads. Potential corporate clients were landing on the site and bouncing without ever reaching out.
We started with a deep dive into their brand, their clients, and their competition. From there we built a complete strategy: a refined brand identity that communicates reliability and quality, a Houston web design built to convert, and an email automation system in ActiveCampaign to nurture every lead that came in.
Week-Old Bread to Five-Star Brand: The Full Website Transformation
Before
After
When Big City Catering came to us, their website was about as appetizing as week-old bread. Canada’s premier corporate caterer was serving up five-star meals, but their website? It was driving away more customers than a food truck with no wheels.
We cooked up a feast of digital improvements:
- Redesigned their website from bland to grand.
- Spiced up their content to make mouths (and wallets) water.
- Optimized everything until it ran smoother than their signature béarnaise sauce.
- Implemented SEO that puts them at the head of the corporate catering table.
The result? Their website transformed from a digital menu into a lead-generating machine that works harder than their prep kitchen during holiday season.
Now they’re not just serving corporate clients – they’re dominating the market faster than free appetizers disappear at happy hour.
Ready to give your website the same five-star treatment? Let’s cook up something special.
Web Design
The new Big City Catering website is bold, visual, and built to convert. We led with high-impact food photography, a clear value proposition above the fold, and a streamlined “Request a Fast Quote” CTA that guides visitors directly into the inquiry process. Every page was designed with the corporate event planner in mind – busy, decisive, and looking for proof of quality fast.
The site architecture was simplified so visitors can browse catering packages, read about the process, and get a quote without friction. Menu sections, an FAQ, and a blog round out the content experience, giving Big City Catering the authority and depth needed to win larger contracts online.
Mobile Version
Over 60% of catering inquiries start on a mobile device. We built the Big City Catering site mobile-first, ensuring every section – from the hero banner to the quote request form – loads fast and looks sharp on any screen size. Tap targets are large, fonts are readable, and the call-to-action is always within thumb’s reach.
The mobile experience mirrors the same conversion intent as desktop. Whether a busy office manager is browsing during lunch or an event planner is checking vendor options on the go, the site is designed to capture their interest and their contact information.
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