Youth & Earth
Youth & Earth came to us as the UK’s number one NMN supplement brand – the first company to sell NMN in the UK and Europe, featured in Vogue and Tatler, and trusted by thousands of customers looking to fight the effects of ageing from the inside out. They had a product backed by serious science: 99% pharmaceutical-grade NMN, independently third-party tested, and available in sublingual powder and delayed-release capsule form for maximum bioavailability. What they needed was a landing page that could turn health-conscious visitors into buyers – fast.
Working as their sales funnel consultant, we built a high-converting landing page specifically to sell NMN to an audience that ranges from curious first-timers to committed biohackers. The result is a page that educates, builds trust through social proof, and moves visitors from “what is NMN?” to “add to cart” in a single, uninterrupted scroll.
Project Focus
The NMN supplement market is crowded, scientifically complex, and full of low-quality competitors. Youth & Earth’s biggest challenge wasn’t the product – it was standing out in a market where trust is hard to earn and easy to lose. A 2022 study found that 1 in 3 NMN products on the market contain less NMN than labelled, and some contain none at all. Youth & Earth’s 99% pharmaceutical-grade purity and third-party testing credentials were their strongest competitive advantage – and the landing page needed to lead with that story, not bury it.
The brief was clear: build a page that converts sceptical, informed health consumers. No fluff, no vague wellness promises. Science-backed copy, verified credentials, and a purchase flow that makes buying easy and buying confidently even easier.
Web Design
Our landing page design service built the Youth & Earth page around one core buying journey: a health-conscious adult discovers NMN, arrives on the page sceptical, and leaves a customer. Every section was engineered to advance that journey one step further.
The hero leads with the strongest possible hook – “Discover the #1 Enzyme to Fight Ageing” – and immediately places the product in context: a 4.8-star Google rating from real verified buyers. Below the fold, the “How It Works” three-step process (Click The Orange Button → Receive Your Youth & Earth NMN → Enjoy Your Lifestyle) removes friction by making the purchase feel simple and the outcome feel tangible.
Mobile Version
Health supplement buyers increasingly research and purchase on mobile – browsing reviews during lunch, sharing products with family on their phones, or ordering late at night after reading about NMN for the first time. The Youth & Earth landing page was fully optimised for that journey.
On mobile, the hero image, headline, and orange CTA button load above the fold with zero clutter. The three-step process collapses into a clean vertical stack. The purity credentials and review sections remain fully scannable on a small screen, with clear typographic hierarchy so a reader can skim the key trust signals in seconds. The orange “Get NMN Now” button is prominent at every scroll depth – so whenever a visitor is ready to buy, the path to purchase is always one tap away.
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