A sales funnel builder is software that lets you build the landing pages, checkout flows, upsells, and follow-up emails that turn a visitor into a customer – without writing code or wiring together five separate tools. The right one saves you weeks of setup and keeps your funnel fast, tested, and easy to change.
We compared nine of the most established platforms below on what actually matters: ease of use, page speed, pricing, and whether they can run a full funnel – not just a single landing page.
Understanding Sales Funnels
A sales funnel is the sequence of pages and messages a visitor moves through on the way to becoming a customer: an entry offer, a landing page, an order form, and usually one or more upsell or downsell offers immediately after checkout. A funnel builder is purpose-built software for creating that sequence – as opposed to a general website builder, which is built for standalone pages, not a connected buying journey.
The distinction matters because a good funnel builder handles things a normal website design and development platform doesn’t natively do well: one-click upsells, order bumps, A/B testing between funnel variants, and abandoned-cart follow-up – all without needing a developer for every change.
Key Features of Top Sales Funnel Builders
Before comparing specific tools, know what to actually check for: a true drag-and-drop page editor (not just template swapping), built-in A/B testing, native email/SMS automation, one-click upsells and order bumps, and page load speed – a slow funnel bleeds conversions no matter how good the copy is.
Integration depth matters too. A funnel builder that can’t talk to your CRM or payment processor without a third-party connector adds friction and cost you won’t see until after you’ve committed.
Comprehensive Reviews of 9 Best Sales Funnel Building Software
| Tool | Best For | Standout Feature |
|---|---|---|
| Kartra | All-in-one funnel + email + membership | Built-in helpdesk and membership portal |
| ClickFunnels | Direct-response funnels | Largest template and training ecosystem |
| GetResponse | Funnels + email marketing combined | Native email automation with funnel builder included |
| ActiveCampaign | Advanced automation and CRM | Behavior-based automation branching |
| Builderall | Budget-conscious all-in-one | Lowest cost for the widest feature set |
| Systeme.io | Beginners on a free plan | Full funnel builder available at $0/month |
| Leadpages | Fast, simple landing pages | Fastest page load times of the group |
| OptimizePress | WordPress-native funnels | Builds directly inside your existing WordPress site |
| Thrive Suite | Content marketers already on WordPress | Bundled with Thrive’s full conversion toolkit |
Kartra
Kartra bundles the funnel builder with email marketing, a membership portal, and a built-in helpdesk, so you’re not stitching together separate tools for support and content delivery. It’s the strongest pick if you’re selling a course or membership alongside your funnel, not just a single product.
ClickFunnels
ClickFunnels remains the most recognizable name in the category, with the largest library of proven templates and the deepest training ecosystem around it. That ecosystem is a real advantage if you’re new to funnel building and want to copy what’s already been shown to work rather than start from a blank page.
GetResponse
GetResponse started as email marketing software and added a funnel builder on top, which shows in how tightly the two are integrated. If email is going to carry a lot of your follow-up sequence, having it native instead of connected through an integration is worth the trade-off against more funnel-specific competitors.
ActiveCampaign
ActiveCampaign’s real strength is behavior-based automation – branching sequences that change based on what a lead actually clicks or buys, not just a fixed drip schedule. The funnel and landing page tools are solid but secondary to its automation engine, which is the reason to choose it.
Builderall
Builderall packs in the widest feature set for the lowest price of the group – funnel builder, email, webinar platform, and even basic video hosting. The trade-off is a steeper learning curve, since there’s simply more inside the dashboard to navigate than more focused competitors.
Systeme.io
Systeme.io offers a genuinely usable free plan with funnel building included, not a crippled trial – making it the lowest-risk way to test whether a funnel-first approach even fits your business before paying for anything.
Leadpages
Leadpages trades funnel depth for speed and simplicity – its pages consistently load faster than the more feature-dense platforms on this list, which matters directly for conversion rate. It’s the right choice if you need one fast, high-converting landing page rather than a multi-step funnel.
OptimizePress
OptimizePress builds funnel pages directly inside your existing WordPress install instead of hosting them on a separate platform, which keeps everything under one roof if you’ve already invested in a WordPress business website.
Thrive Suite
Thrive Suite bundles funnel and landing page building with its broader WordPress conversion toolkit – quiz builders, testimonial plugins, and A/B testing – making it a strong fit for content-driven businesses that already publish regularly and want funnel tools that live in the same ecosystem.
How to Choose the Perfect Funnel Builder Software for Your Business
Start with what you’re actually selling. A single info product favors a focused tool like Leadpages or Systeme.io; a course or membership favors an all-in-one like Kartra; a business already running heavy email automation favors ActiveCampaign or GetResponse so you’re not maintaining two automation systems in parallel.
Then test page speed before you commit – load your own funnel draft on a phone over regular mobile data, not office wifi. A funnel builder with a beautiful editor and a slow published page will still lose you customers.
Frequently Asked Questions
How much do funnel builders charge?
Most range from free (Systeme.io) to around $300+/month for higher-tier plans on platforms like Kartra or ClickFunnels. Entry-level plans on most tools sit between $27-$97/month, which covers a single funnel with moderate traffic.
How do I make my own funnel?
Start with your offer and one clear entry page, add an order form with at least one upsell or order bump, then follow up with 3-5 automated emails for anyone who didn’t buy. Most funnel builders provide a template for this exact structure so you’re customizing, not starting from scratch.
Can I make money with a sales funnel?
Yes – funnels are one of the most direct ways to convert cold traffic into paying customers because every step is built around a single buying decision, rather than asking a visitor to navigate a full website to find what to buy.
What does a funnel builder do?
It replaces the need to separately build landing pages, connect a payment processor, set up upsell logic, and configure follow-up emails – bundling all of it into one tool designed specifically for a linear buying sequence.
Why does a business need funnel builder software instead of just a website?
A website is built for browsing; a funnel is built for a single decision. Funnel software removes distractions (no navigation menu, no competing links) and adds funnel-specific mechanics – order bumps, upsells, cart abandonment – that a standard website builder isn’t designed to handle.
Conclusion
There’s no single best funnel builder – there’s the best one for what you’re actually selling and how you already work. Start with your offer type from the table above, shortlist two platforms, and test real page-load speed before committing to either one.
