Digital Marketing Consultation Guide: Sugar Land, TX

If you’re a business owner in the Sugar Land, Texas area, you know that Digital Marketing is key to your success. You may have tried various digital marketing techniques on your own, but maybe you’re not getting the results you want. Or perhaps you’re just starting and don’t know where to begin.

In either case, a digital marketing consultation can help you take your business to the next level. Here’s everything about digital marketing consultation Sugar Land business owners should know.

What Is A Digital Marketing Consultation?

A digital marketing consultation is a meeting between a business and a digital marketing agency. The meeting aims to discuss the business’s digital marketing needs and develop a plan to achieve its goals. The digital marketing agency will ask questions about the business’s goals, target market, and budget during the consultation.

They will also assess the business’s existing digital marketing efforts and make recommendations for improvement. The digital marketing agency will create a customized plan for the company that outlines its services and pricing after the consultation. A digital marketing consultation is an essential first step in working with a digital marketing agency.

It allows businesses to understand better what digital marketing services are available. Also, it dives into how they can be customized to fit their specific needs. You can conduct digital marketing consultations in person or remotely. A digital marketing consultant can be an invaluable tool for businesses with so many options available.

5 Reasons To Get Digital Marketing Consultation

igital marketing consultation sugar land

Are you considering getting a digital marketing consultation in Sugar Land, Texas, for your business? Here are five reasons why it might be a good idea.

1. Discover Digital Marketing Services

Getting a digital marketing consultation is the best way to start digital marketing services. A digital marketing consultant will help you determine the best digital marketing strategy for your business. The digital marketing consultant will also help you set up your digital marketing campaign and track your progress.

A digital marketing consultation helps Sugar Land business owners get started with digital marketing services. It is vital to understand your goals and objectives before beginning your digital marketing campaign. Furthermore, the digital marketing consultant will help you set realistic goals and objectives for your digital marketing campaign. 

2. Find A Digital Marketing Plan That Fits Your Business Goals

Digital marketing consultation can help you understand what digital marketing strategies are available to you. Moreover, you’ll know how they can best be implemented to support your business goals. The right digital marketing consultant will take the time to understand your business. For instance, you’ll know more about your products or services, target market, and competition.

They can develop a customized digital marketing plan that fits your specific needs with this information. In addition, a digital marketing consultation can also help you save time and money. You’ll achieve this by identifying areas where you may be able to do more with less.

By working with a digital marketing consultation, Sugar Land businesses can get the most out of their digital marketing budget and make sure that your marketing efforts are aligned with their business goals. If you’re ready to take your business to the next level, it’s time to invest in a digital marketing consultation.

3. Know The Digital Marketing Costs

If you’re thinking about starting a digital marketing campaign, one of the first things you’ll need to do is get a digital marketing consultation. A digital marketing consultant will help you understand the costs associated with digital marketing and the potential return on investment. With this knowledge in hand, you’ll be able to decide whether or not digital marketing is right for your business.

Several different factors will affect the cost of your digital marketing campaign. The most crucial factor is the size and scope of your campaign. A small, localized campaign will generally be less expensive than an extensive, national campaign. Additionally, the type of digital marketing you choose will also impact the cost. For example, social media marketing is typically less expensive than pay-per-click advertising.

The return on investment for digital marketing can vary widely depending on the goals of your campaign. However, with a well-executed digital marketing campaign, it’s possible to see a significant return on your investment. In some cases, businesses have seen a return of over 1000% on their digital marketing spend.

4. Assess Your Current Digital Marketing Efforts

Digital marketing consultation can help you take a step back and assess your current digital marketing efforts. It can be easy to get caught up in the day-to-day tasks of digital marketing. You can also lose sight of your overall goals. A digital marketing consultant can help you develop a clear plan for your digital marketing strategy and ensure that you make the most effective use of your time and resources.

In addition, a digital marketing consultant can help you identify areas where you may need to make improvements. You’ll need to fine-tune your website design or increasing your social media activity. By investing in digital marketing consultation, you can ensure that your digital marketing efforts are on track and achieve your desired results.

5. Increase Website Traffic And Online Visibility

Digital marketing consultation can help you increase website traffic and online visibility. By understanding the digital landscape and how to utilize digital marketing tools best, you can develop a plan that will reach more potential customers and help grow your business. A digital marketing consultant can help you identify your target audience, create engaging content, and determine the most effective digital channels to reach them.

In addition, a digital marketing consultant can guide tracking your results and making adjustments to your strategy as needed to ensure continued success. Investing in a digital marketing consultation is essential in securing your business’s success in today’s digital world.

5 Tips For Choosing A Digital Marketing Consultant

Choosing the right consultant for your needs is essential when you’re ready to invest in digital marketing consultation in Sugar Land, Texas. Here are five tips to help you find the best digital marketing consultant for your business.

1. Determine What Your Needs Are

You need to understand your needs when digital marketing consultation in Sugar Land. The digital world is ever-changing, and you want to make sure that you stay ahead of the curve. A digital marketing consultant can help you with this. You need to be clear about your goals and objectives.

What do you want to achieve? Once you know this, you can start looking for a digital marketing consultant that meets your needs. Take your time and find one that you feel comfortable with and has a good reputation. Schedule an initial consultation to get started on meeting your digital marketing goals.

2. Look For Experience

When looking for digital marketing consultation in Sugar Land, choosing a company with experience is essential. While there are many digital marketing agencies out there, not all have the same level of expertise.

Some companies may have only been in business for a few years. On the other hand, others may have been around for decades. You will want to choose a company with more experience. It’s because they will better understand the digital landscape and how to best market your business online.

In addition, an experienced digital marketing consultant will be able to provide you with more customized advice and services. They will take the time to learn about your specific business goals and needs before developing a digital marketing strategy tailored to your unique situation. 

3. Check Customer Testimonials And References

When looking for a digital marketing consultation in Sugar Land, it’s essential to check out their customer testimonials and references. This will give you a good idea of the quality of their work and whether or not they’re able to deliver on their promises.

An excellent digital marketing consultant will have plenty of satisfied customers who are happy to endorse their services. Take the time to read through some of these testimonials before making your final decision. Also, make sure to ask for references from previous clients.

You can speak to them directly and get an honest opinion about the digital marketing consultant’s capabilities. By taking these steps, you can be confident that you’re choosing the right digital marketing consultant for your needs.

4. Look At Their Website And Online Presence

If you’re looking for a digital marketing consultation in Sugar Land, one of the things you’ll want to consider is their website and online presence. After all, if they can’t market themselves effectively, how can you expect them to do the same for your business?

An excellent digital marketing consultant should have a well-designed website that’s easy to navigate and contains clear, concise information about their services. They should also be active on social media, providing valuable content that engages their audience and builds their brand.

By looking at a digital marketing consultant’s online presence, you can get a better sense of their skills and capabilities. And that, in turn, will help you make a more informed decision about whether or not they’re the right fit for your needs.

5. Consider The Fees

The fees digital marketing consultants charge can vary greatly. Some may charge an hourly rate, while others may work on a project basis. Some digital marketing consultants work on a retainer basis, which means they are paid a set amount each month to manage your digital marketing campaign.

When choosing a digital marketing consultant, consider their fees to ensure you are getting the best value for your money. Look for digital marketing consultants who offer a free initial consultation. You’ll be able to get an idea of their fees and what they would charge for your specific project.

Also, be sure to ask about any hidden fees or add-ons that might be included in the consultant’s services. By getting all the facts upfront, you can be sure you are choosing the right digital marketing consultant for your needs.

Frequently Asked Questions

digital marketing consultation sugar land

Here are some frequently asked questions about digital marketing consultation Sugar Land business owners should know.

Who should get digital marketing consultations?

When it comes to digital marketing, businesses of all sizes can benefit from professional consultations. Whether you’re just starting and trying to figure out the best way to reach your target market or using digital marketing for a while, digital marketing consultations can help.

In addition, if you do not see the results you want from your digital marketing efforts, a consultation can also be an excellent way to troubleshoot and find out what’s not working. Ultimately, digital marketing consultations can be beneficial for businesses of any size and stage in their digital marketing journey.

What are the common challenges of marketing consultations?

One of the most common challenges that digital marketing consultants face is a lack of understanding from clients about what digital marketing is. It can be challenging to explain the value of digital marketing services to clients unaware of their potential.

Additionally, digital marketing consultants often have to deal with unrealistic expectations from clients who believe that their online presence will magically transform overnight. In reality, successful digital marketing takes time, effort, and perseverance.

However, digital marketing consultants can overcome these challenges and help their businesses succeed online by setting realistic expectations and educating clients about the process.

How long do digital marketing consultations last?

The length of digital marketing consultations can vary depending on the needs of the business. However, most consultations last between one and two hours. During the consultation, the digital marketing specialist will assess the business’s current digital marketing strategy and make recommendations for improvement.

They will also discuss the various digital marketing channels and how they can be used to reach the business’s target audience. The digital marketing specialist will then provide a customized digital marketing plan that will outline the steps that need to be taken to improve the business’s online presence. 

Final Words

Digital marketing is an essential part of any business’s online presence. By having digital marketing consultation in the Sugar Land area, you can ensure that your website and social media platforms reach the right people and generate leads that convert into customers. Digital marketing consultations can benefit businesses of any size and stage in their digital marketing journey, so make sure that you’ll get yours!

What is a Sales Funnel?

Sales funnels have gained tremendous exposure.

Think about a past experience of buying a product or service. Did you purchase from the brand the first time you heard their name?

Did an advert immediately spark a desire to part with your cash? Of course not! Our purchasing decisions take time.

Whether you’re involved in B2B or B2C sales, it’s critical to understand that buyers are going on a journey. Today, we discuss what is a sales funnel. 

This buyer’s journey (or sales funnel) involves every checkpoint or interaction a customer has with your brand before they make a purchase. But it also helps identify where you are losing customers – a part of the sales funnel that bottlenecks your potential revenue.

Your ultimate goal is to streamline your sales funnel, driving more and more customers towards the final sale (and to keep them coming back). 

This article addresses these challenges, answering some fundamental sales funnel questions:

  • What is a sales funnel?
  • Why are sales funnels important?
  • How to build your sales funnel?
  • Optimizing your sales funnel?

So what exactly is a sales funnel?

Originally developed as a marketing concept (as far back as the 1980s), the sales funnel is a way to visualize the customer’s journey. It starts broadly, encompassing all the potential customers who first become aware of your brand. 

As we move through the stages, we filter for the consumers most interested in purchasing your product. We educate and spark desire through content and advertising until a customer finally chooses to purchase your product or service over a competitor’s. 

Let’s go through the different stages: 

  • Awareness: A potential customer first hears about your brand, product, or service

  • Interest: The potential customer is interested in your product or service and learns general information.

  • Desire: The customer wants to buy your product or service and investigates the specifics of your brand.

  • Action: The customer purchases your product or service. 

That’s not the only way to conceptualize the sales funnel. You may hear people talk about “top-of-funnel marketing” or another similar term. They’re referring to this model of the sales funnel:

  • Top of the funnel. Lead generation is driven by marketing

  • Middle of the funnel. Leads consider more about a product or service.

  • Bottom of the funnel. Leads are convinced to buy your product or service.

The core characteristic of both models is increasing familiarity with your brand. The more familiar with your brand they become, the more likely they are to purchase a product or service in the future.

Why are sales funnels important?

Consider this shocking statistic: only 2% of consumers are converted to buy your product or service during their first site visit. In fact, 97% of website users never return to the same website.

That has to change!

Through ingenious landing page design, impeccable website design & development, and a bespoke sales funnel strategy, you can experience a significant uptick in sales. You increase your retention rate by creating a website experience designed to push customers through the sales funnel.

But the sales funnel concept doesn’t just work for your landing page. The same concept can be employed for webinars, product launches, and more. 

When creating a sales funnel, we aim to introduce your product or service, alleviate their concerns, emphasize the benefits, and make it simple to convert. Sometimes that’s as simple as putting the call-to-action (CTA) buttons in a strategic location.

How to build your sales funnel

Building a sales funnel means translating the steps listed above into a seamless website design. Sculpting a stellar first impression relies on a slick, informative, and engaging site. To achieve this goal, we follow three key steps:

  1. Create a landing page. The landing page comes first. In a single page, you need to explain who you are, demonstrate trust, and make a promise about what your product or service can deliver. Using CTA buttons, client reviews, and clear benefits can transform a site’s conversion rate – sometimes going from single to high double digits. 
  2. Build the site. Next, we map out the site, creating pages that further drive your prospects into customers. That could be a review page, a guarantee, FAQs, or how it works. We also add an opt-in or purchasing page that minimizes the steps a customer needs to take to make a purchase – all with our signature blend of style and creativity. 
  3. Generate an email list. Following up on interested leads is much easier if they sign-up for their email address. Sending updates, product info, and even offers via an email marketing campaign can result in skyrocketing sales. It has one of the best ROIs of any marketing tactic.

Optimizing your sales funnel

No two pages are alike. Indeed, the best sales funnels avoid cookie-cutter designs and techniques. Nevertheless, there are a few simple tips that’ll help optimize your sales funnel:

  • Strategically placing call-to-action buttons in prominent places using vibrant colors significantly increases your chance of a conversion. Altering the button’s size, color, or location has led to huge benefits for many businesses.

  • Keep designs clean, simple, and functional. Good design should inform the customer about your brand, focusing solely on the message you want to convey.

  • Research what your customers want. Yes, you’ve got a product or service to sell. But working out your angle means getting inside your customer’s head: what benefits or aspects of your brand are you going to emphasize on the landing page and beyond? 

Build your sales funnel with us

First impressions matter. Most customers will judge your authority, credibility, and expertise with a few glances at your site. If they’re not impressed, you’ll never hear from them again. Or… you could hire an industry-leading expert team of designers, coders, writers, and marketers to build a bespoke website tailored to your business’s needs. That’s us. This article shows what is a sales funnel. 

Speak to our team about creating a game-changing sales funnel.

Google Analytics Metrics

You’ve probably heard about Metrics for Google Analytics and wondered how they can be useful to your business. There are literally hundreds to choose from and it can help you build an influential and profitable website.

Listed below are some of the most common metrics that you can track with Google Analytics.

These are all valuable for any growing business, and tracking these is an important part of getting started. However, there’s more to Metrics than meets the eye.

Calculated Metrics for Google Analytics

Calculated Metrics for Google Analytics

Google Analytics has just made it easier to calculate data from your website’s data. By using calculated metrics, you can generate custom insights in Google Analytics without exporting data.

Instead, they are presented in your Analytics report alongside existing system data. This allows you to segment and compares the information. You can enable calculated metrics in your Google Analytics account in the Admin area of your site.

It is a similar process to selecting variables from Google Tag Manager.

The first step in setting up calculated metrics is to brainstorm what information you want to track. Some metrics you can use to track include conversion rates for goal conversions and page views per user.

You can also use standard reporting to track the number of sessions on your website.

Begin by deciding what metrics are important to track for the vision of your company. Then create reporting around those specific metrics to see changes month after month.

Continue the process until you are happy with the results in those particular areas. After you are satisfied, you can move to other metrics and work on their improvement as well.

To learn more about calculated metrics, read Google’s guide.

Custom Definitions and Dimensions

Custom definitions and dimensions

Google Analytics allows you to add custom dimensions to your reports. These custom dimensions can be sent to Google Analytics by using the Linkfire plugin.

To enable this feature, you must first log into your Google Analytics account and select the Admin tab.

Next, find the property you wish to send custom dimensions to. Then, click on Custom Definitions and Custom Dimensions.

You’ll be given the option to name your dimensions. Once you’ve selected the custom dimensions you want to send, click Save.

One example of this working well, is a nonprofit organization offering quality education to underprivileged youth.

To increase its conversion rate, they used LunaMetrics and Google Analytics. The two companies create marketing lists based on applicant information.

After importing this data into Google Analytics, this company then marketed to their audiences when they were searching for related content.

As a result, conversion rates increased by 57 percent.

Average Time on Webpage

Average time on webpage

The average time on the page in Google Analytics is a key metric that tracks the amount of time that users spend on a website.

While Google Analytics is a commonplace to find this information, you can use any of the numerous services available for tracking this metric.

To get started, log in to Google Analytics and choose Behavior > Site Content > All Pages. You will then see how long people spent on each page.

Depending on the type of website you have, you may be able to determine which types of traffic are more likely to spend time on your site.

To determine if this metric is appropriate for your website, start by checking the number of exit pages.

Many exit pages end a user’s session. Exit pages include order confirmation pages, which are explicitly designed to end a user’s session.

The average time spent on a page is a valuable metric, but it should not be used as a sole measure of success.

Bounce Rate of a Webpage

Bounce rate of webpage

A high bounce rate on a website could be the result of poor website design, including the use of gateways and landing pages, which force users to do something before they leave.

This information can be helpful in identifying a website’s bounce rate, which is the percentage of visitors who leave without performing any action.

However, the default Bounce Rate is alarming when it comes to e-commerce websites, which could potentially result in lost sales.

The bounce rate for Google Analytics is calculated by dividing total page visits by the number of single-page sessions.

The data is then rounded to the nearest whole number, which gives the percentage of single-page sessions.

If the bounce rate is lower than 20%, your tracking setup might be faulty or you may have a tracking issue. If the percentage is higher than 80%, you may need to make some changes to the webpage.

Otherwise, you may need to consider implementing a better navigation strategy or improving call to action placement.

Average Session Duration

Average session duration

The average session duration for Google Analytics is a key performance indicator, but it’s not particularly helpful in isolation.

While it shows how long a user has spent on your site, it doesn’t consider the time spent on an exit page.

If your site is geared towards improving conversions and site optimization, you’ll probably want to supplement the data provided by average session duration with a behavior analytics tool.

When calculating the average session duration for your Google Analytics reports, you should consider how much time visitors spend on each page, including the home page.

This is especially important when you want to measure the number of people who spent more than a minute on your site.

Generally, the average session duration is between three and seven minutes, though some sites can record less.

This statistic is more useful than you might think. This is because it is based on the total time a user spends on your website, whereas time spent on exit pages is only measured at one or two page views.

Building Profitable Business Websites

Looking for a professional website that will make your business more profitable? Jeremy McGilvrey and his team build profitable websites and help with Google Analytics tracking. You can put into practice all the tools talked about in this article.

Strategies for Lead Generation

Lead Generation Strategies That Will Help You Grow Your Business Today!

Regardless of whether your business is new or established, there are many effective strategies for lead generation. Some of these ideas include inbound marketing, content marketing, gated content, AI chatbots, and more.

Some businesses may be using some of these tools while others are lacking certain ones or unsure how to use others. Listed below are some of the most effective lead generation strategies. They’ll help you grow your business!

These strategies come with tips on how you can get started today and start seeing new leads right away!

Inbound Marketing B2C

Inbound marketing b2c strategy

Using inbound marketing strategies for lead generation can help you attract new traffic and convert that traffic into leads.

Content marketing is a key component of inbound lead generation. When visitors discover valuable content on your site, it builds a solid impression of your company and attracts a steady stream of quality visitors.

In order to stand out, your content needs to provide real value, take a unique position, or solve a real problem for your audience.

Inbound marketing is all about attracting prospects to your business. In this approach, you create valuable content for your prospects, such as an e-book, resource guide or checklist.

You can also collect their contact information for subsequent follow-ups, such as sending them relevant content. This is also known as lead nurturing.

The goal is to foster a relationship with each of your leads so that they are ready to buy.

Inbound marketing tools are most effective when you know your audience. You can target customers higher up the sales funnel, as well as prospects in the research stage.

Inbound marketing strategies for lead generation also allow you to segment your leads using email marketing automation (ESP).

Inbound marketing strategies are highly effective for generating leads. These strategies are highly effective when paired with SEO and content creation.

The goal of inbound marketing is to build long-term relationships with your target audience.

By creating and distributing content that solves their problems, you can attract potential clients. You can create a content strategy centered around keywords, which are important for generating leads.

How to Generate Leads with Content Marketing

How to generate leads with content marketing

When done correctly, content marketing can qualify leads and close deals. It can take a lead from research to purchase and can even help a business become more effective in the B2B space.

The purpose of content marketing is to reach a large number of people, create a buying journey and optimize reach of your business or product.

Content marketing doesn’t have to be expensive – demand metrics research shows that it costs less than outbound marketing. In fact, it can even be done without an advertising budget.

Despite the high number of benefits of content marketing, it can fail to deliver the expected results. If the content doesn’t fit the needs of your audience, it won’t generate leads or convert them.

Therefore, you must identify your ideal target audience and create a buyer persona. Only then can you develop content that will appeal to this audience.

Here are a few content marketing tips to help you generate leads with your content.

Video – Whether it’s a tutorial or a training session, videos can be an effective way to generate leads. These types of videos can also be embedded on landing pages.

While they require a bit more effort than text, videos are great because they can make a complicated topic more digestible and interesting for the viewer.

Make sure to create engaging, visually appealing videos with educational content. If you don’t have a video production department, consider investing in one.

If you’re looking for a way to attract quality leads, you can use survey tools like Survey Gizmo. You can also use Survey Gizmo to analyze data from your email list.

You’ll need to write content that appeals to your audience, which is the key to generating leads and traffic.

With a little practice, you’ll be well on your way to success!

AI Marketing Bots

AI marketing bots perform functions such as customer service and lead generation for you.

AI Marketing bots (or chatbots) can perform a variety of functions, including lead generation, customer service, and employee help desk inquiries.

They can be programmed to respond to specific questions and recall previous interactions, as well as relay information within your organization.

By using conversational AI chatbots, you can improve your marketing efficiency, drive more inbound leads, and bring humanity back to your brand.

Here are some benefits of using conversational AI marketing chatbots to increase your sales:

A bot’s ability to understand the nuances of the customer experience is a great way to enhance your marketing strategy and improve customer loyalty. Chatbots can also automate customer insights, helping organizations understand trends and preferences.

Another example of how an AI chatbot can help your marketing campaign is appointment booking. This is a recurring process, with multiple requests coming from various online channels.

AI chatbots can automate the process by recommending content based on a visitor’s behavior. For example, a chatbot could recommend better content if it detects that a visitor is about to bounce.

If the user is likely to opt into your content, AI chatbots can also collect opt-ins and send similar content that might be of interest to them.

Bots for lead generation have other benefits besides the reduction of costs and increased customer engagement. Chatbots can automatically qualify leads and collect contact information from website visitors.

Gated content offer

Use gated content to acquire and increase email subscriptions

A successful gated content strategy requires the reader to enter their email address and other relevant information. This can be done by using a form or a separate format.

For example, an annual report from a big company may be gated and used as a lead magnet. Many enterprise-level companies use this method to generate leads.

Another example of gated content could be a marketing company gating their tips to success on LinkedIn until they get your email address.

The form will typically have a powerful Call To Action (CTA) and powerful words to convert. In return, the visitor must enter their email address to download the content.

Oftentimes, gated content will be more successful than ungated content. The former allows marketers to gather valuable leads without sacrificing high traffic.

However, gated content must be carefully designed so that it is both valuable and sized for the target audience. Generally, the length of content determines its suitability as gated content.

A longer piece of content leaves the impression of greater value. Despite this, you should not use gated content as a sole means of lead generation.

If you want to generate leads and increase email subscriptions, gated content can be an effective method. However, you should be sure to select high-quality, actionable content that is relevant to your audience.

Gated content for lead generation is not an exact science. The exact design and positioning of gated content will depend on your product and where it is in the marketing funnel.

Creating content strategically improves lead generation and lead quality. More than just focusing on what pieces to gate, it’s also about the process.

By following certain steps, creating content is more likely to be effective than dead content.

Social Media Lead Generation Tools

using social media as lead generation tool

Using social media to generate leads can boost a company’s social ROI. It can also reach people who aren’t interested in what they have to offer.

Social media’s easy navigation and contact information allow you to contact people based on specific criteria.

Here are some social media lead generation tools:

Use a profile to build your brand and communicate with customers. Correctly identifying your brand will help you communicate and reach your target customer.

Add call-to-action buttons to your profile. These buttons will let users sign up for offers, schedule appointments, or visit sales landing pages.

Target existing customers and prospective leads. Social media offers built-in contact information and targeting. This helps you pick leads who are most likely to become your customers.

Social media has many benefits for businesses. The ability to target specific audiences is key. By using buyer personas, you can pinpoint the right audience for your social media efforts.

In addition to targeting the right audience, social media also gives you the opportunity to share useful information and content that will make your business stand out.

Avoid clumsy social media ads. While it’s not as effective as traditional advertising, it helps generate leads.

Facebook allows advertisers to create dynamic lead generation ads that adapt to their target audience’s interests. It is important to make the message as clear and easy to understand as possible.

In addition to using pre-populated forms, you can use social media live streaming for live interactions with customers. This will increase your chances of generating leads and increasing conversion rates.

Use content to create a community. It’s important to maintain a community of loyal followers if you want to remain competitive in the market.

Here were the top strategies to increase lead generation for your business. Which one are you trying first?

Marketing Emails Best Practices

How Can Email Marketing Fuel Your Overall Inbound Strategy

Writing marketing emails that people actually want to receive and read is increasingly difficult in today’s world. Today we share with you the marketing emails best practices to help fuel your inbound leads and sales.

We all receive hundreds of emails and don’t want to spend the time reading them all. Most of them end up in the trash can and are never opened.

What if I told you we had email best practices that increased your probability of getting your emails opened? You’d be interested, right?

Below we’ll outline some tips to help you the next time you or your company send out an email.

Follow these best practices for email marketing to get the most out of your campaign! Once you’ve mastered the basics, you’re ready to start sending out more effective email campaigns.

Don’t miss any opportunity to boost your ROI with email marketing! Become an email marketing expert and make your business stand out from the crowd.

Subject lines Best Practices Marketing Email

Finding the best subject lines for best practices of marketing emails

Among the best practices in marketing emails is to tailor the subject line to your audience. It must create a sense of urgency or mystery and be perfect for your call to action.

Moreover, it should appeal to the reader’s FOMO (fear of missing out) feeling. A mystery subject line piques the curiosity of the recipient and therefore, increases the chances of a higher open rate.

Here are some examples of good subject lines for marketing emails:

When crafting an email subject line, keep in mind what your audience is most likely to respond to. For example, a message about a limited offer will probably generate more clicks than a non-limited one.

If the offer is exclusive to a particular location, it will increase the chances of the reader opening your email and clicking through.

A question in an email subject line piques the interest of the reader and compels them to read further.

Call To Action placement

Marketing emails call to action for customers

When creating your marketing emails, it’s important to place your Call To Action (CTA) prominently. Place your CTA high on your email so it’s easy to scan and easily recognizable.

The more prominent your CTA is, the more likely people will engage with your email and click on it. To make the most of it, you’ll want to test different placements for your CTA.

Here are some guidelines for placing a call to action in your email:

If your offer is simple, you should place it near the top. If it’s complex, you can place it below the fold.

It’s important to consider that prospects have different levels of commitment. For example, a product that requires a heavy commitment should be placed below the fold.

Putting your CTA above the fold might cause your visitors to skip past the CTA completely.

However, if your offer is complex, you may want to consider placing your CTA below the fold to appeal to people who aren’t as eager to make a purchase.

Images in Marketing Emails

Deciding what image to use for marketing email

In order to make the most of images in marketing emails, follow a few best practices.

First, keep your design consistent. While the layout of your email may vary from the previous one, you should keep the overall design elements consistent.

Remember that email providers may have different design guidelines. Check your knowledge base to find out which ones apply to your email.

After that, you can use images wisely. Image sizes and quality also need to be considered.

Remember that image-only emails are not viewed well by recipients and can have a negative impact on your brand.

An image can say a thousand words, but you want your audience to see it before you click away. To prevent your emails from being flagged as spam, add some text before the image so that your recipients can better understand it.

Captions are also a good idea. Make sure your images are high-quality and have captions, as these will help the recipient understand what they’re seeing.

Five Reasons Your Emails Aren’t Being Read

Personalize Your Email

Personalize your marketing emails to better connect with your customer

Whether you’re sending a newsletter, a promotional email, or a welcome email, there are some best practices for personalization in marketing emails.

One important rule: make your content relevant to your audience. People read hundreds of emails every day and they’re not likely to open emails that aren’t tailored to their interests.

Personalization can help you avoid this pitfall, by making your emails more relevant and formatted for opening.

Personalization should be easy to achieve, but you have to be responsible. The personalization process should feel natural to the recipient, not forced.

The easiest personalization tactic is using your subscriber’s first name. Not only does it make your emails more personalized, but it also adds a human element to your email marketing efforts.

Personalization should also appear within the body of the email itself. Most well-scripted marketing emails, mention the reader’s name twice.

Personalization is essential to ensuring your email stands out in the inbox. To personalize your emails, use a professional-grade email marketing tool.

Why Double opt-in Email

Email Best practices - Double opt-in

If you’re trying to build a list of potential customers, double opt-in in marketing emails is a great way to achieve this goal.

A double opt-in process requires that new subscribers complete an email confirmation form before you can send them your marketing emails.

The confirmation page should have clear instructions and a minimalist design that shows off your brand’s aesthetic and image.

It’s also important to keep your branding consistent throughout the process, so new subscribers won’t feel like they’re being “transacted” out of the process.

You can also include an image of the confirmation email as a way to help them identify the process.

The purpose of social proof is to persuade subscribers that your product or service is trustworthy. Use testimonials, product reviews, and user comments to convince potential customers to subscribe.

They will be more likely to subscribe to your list if they see a good reputation from previous customers.

The testimonials you include in your double opt-in email marketing tools will help build trust between you and your customers. These tools will allow you to collect email addresses from a wide range of sources, which will help you get more subscribers.

How to Segment Your Email List

Use analytics to segment customer base and reach them differently with marketing emails.

One of the best ways to send personalized emails is to segment your list based on occupation. This simple tip can help you deliver more relevant messages.

You can even use a survey to determine the age and gender of your target audience. Once you have this information, you can send personalized welcome emails that extend your relationship with your visitors.

Read on to discover more email marketing best practices. Here are a few:

Use analytics to monitor how well your email campaigns are performing. By analyzing how many recipients click on links and open your emails, you can better target your campaigns.

In addition, you can learn which content and calls to action work best for your targeted audience.

For example, those who have clicked on links in your emails are more likely to purchase your product or service than those who have not visited your site.

This information will help you tweak your email content and send more relevant emails.

Email Marketing Consultant Near Me

If you are struggling to follow these tips, you can connect with an email marketing consultant in your area for more help.

Whether you are local to Houston, TX or not Jeremy McGilvrey and his team can help with marketing emails best practices tips. Sign up for our free email tips in our newsletter to learn more.

Internet Marketing Services

Four Strategic Internet Marketing Services To Grow Your Brand and Reach

Regardless of the size of your business, there are many benefits to engaging in Internet Marketing Services.

Not only can they help you increase your online visibility, and leads, but they also make the most of your advertising dollars.

Still today, companies and businesses do not use marketing to the fullest extent.

Maybe you do well with email marketing but struggle with landing pages. Or, you built a professional website, but don’t know how to set up a sales funnel, or one that is profitable.

It is important to have strategies for each of their internet marketing services and those that aren’t mentioned in this blog.

Here are four of the most important options when choosing Internet Marketing Services:

Website Design & Development

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While the idea of advertising through a website might sound costly, website design is one of the most cost-effective Internet marketing services available.

This type of marketing allows companies to showcase all relevant information on their website while reducing costs.

A website owner can also easily post-attractive offers and services. The benefits of using website design are innumerable.

You can see free organic traffic from Google and other search engines just by owning a website domain and posting content regularly.

A website’s user interface is the basis for a brand’s identity and determines its online presence.

A properly designed and functional website will engage users, develop a brand and maximize its earning potential.

Poorly designed websites reduce the number of visitors, decrease engagement, and lead to reduced sales. To make sure that your site is optimized for conversion, hire a professional web designer.

If you’re unsure about the design process, you can ask a website developer to send you a wireframe before they begin the development process.

Sales Funnel Strategy

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AIDAA is an acronym for Awareness, Interest, Desire, Action, and Advocacy. It is a great formula for content creation.

When planning a sales funnel, it is important to know what your ideal customer looks like.

The goal is to generate interest in your brand and encourage people to click on your call-to-action.

Then, determine how your customers’ behavior changes as they progress down the sales funnel. To do this, you need to use data-driven insights to determine the right content for the right customer.

Make use of a customer avatar worksheet to determine your ideal customer.

Once you’ve identified the ideal customer, you can specifically target them through your different marketing channels and through a profitable, well-designed sales funnel.

Landing Page Design

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Landing page design is one Internet marketing service that is essential if you want to attract leads and customers.

You need to make them feel confident that you are trustworthy and able to deliver on your promises.

For this, you should include links to social media pages and client testimonials. However, the most crucial element is the contact form.

You should make it as simple as possible so that the customer can fill it out without any hassles.

A landing page should also be simple and without too many options. The user will feel overwhelmed and may stall.

Instead of making the visitor navigate from one section to another, make the content clear and attractive.

You can draw them in with relevant images and make them stay on your page for longer.

You can also test the page to see which options convert best.

After all, the goal is to increase the number of visitors to your website.

Email Marketing

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Email marketing is dead, right? Wrong.

Today many businesses are building email lists and sending out newsletters as a way of connecting with their customer base.

An email list is special in marketing today because it is something you own.

You don’t own your Facebook or Instagram. If that platform shuts down, you lose everything.

With email, you own the list and you can always reach your customer.

You can send them general messages, promotional offers, and videos tailored to their interests.

But make sure that you don’t spam them. You don’t want to alienate your customers by sending them too many messages that they don’t need.

If you’re not sure how to grow an email list, building an email campaign is a great way to start.

Email is a cheap, effective way to stay in touch with existing customers and potential ones you acquire.

If the only thing holding you back is the lack of knowledge in building an email campaign, look into hiring a company that specializes in that service.

They will be able to build you an email base of customers who stay with you forever, as well as turn those email viewers into customers.

Internet Marketing Services Houston

Local to the Houston, TX area and looking for a company to help with internet marketing services?

Look no further than Jeremy McGilvrey and his team. They have over 17 years of experience.

We are experienced in building professional websitesconverting landing pages, and helping build email marketing campaigns for businesses.

Successful Tips to Build a Sales Funnel

sales funnel sets the stage for constant leads and sales. Say you’re an e-commerce business selling printable calendar templates. Your target audience is people aged 25 to 65. 

To reach these people, you create engaging social media ads and direct them to a landing page, where you offer productivity tips and ask them to opt-in to your email list.

From there you continue to send them informational content, show them articles or videos on why you’re product will help them in real life, and then go for the close.

By establishing a consistent flow of real leads, your business will continue to grow.

Before we get too deep, let’s talk about the stages of a sales funnel.

Stages of a Sales Funnel

Reaons for Sales Funnel

A sales funnel consists of four different stages, which are the Interest, Decision, Action, and Close. 

At each stage, your team must engage prospects and measure engagement.

While leads in the Interest stage are typically warm and willing to purchase, they should be converted into customers by making an offer. 

Sales reps can measure the success of this stage by monitoring engagement, identifying problem areas, and adjusting their strategy.

In the Decision stage, sales reps must ask pertinent questions to qualify leads. 

Then, they must close the deal by pivoting their focus to a positive onboarding experience.

The decision stage begins with a customer’s first impression. Regardless of whether it’s an existing customer or a potential customer, content is king. 

Visitors will make decisions based on what they read. Sales reps must be convincing and persuasive enough to entice customers to stay.

Putting yourself in your customer’s shoes and understanding what he or she wants is critical to this step. 

During the Decision stage, a customer is most likely to want their problem solved immediately, and they’ll be more likely to return if it is solved quickly and efficiently.

Upsells and Downsells in Sales Funnel

Using upsells and downsells to increase the lifetime value of your customers is a great way to boost your sales. But there are a few things to keep in mind when using these techniques. 

First, make sure that you use complementary upsells.

For example, an upsell for a diet program might include a workout manual, while a downsell might include a guide on how to improve self-confidence.

Secondly, determine the price point of your product or service. You might be offering a high-priced product, and you may need to use a different selling environment.

Or you may want to take orders over the phone. 

You and your sales team will decide which upsells to offer. Once you’ve established the price point of your product, it’s time to implement upsells and downsells in your sales funnel.

Our review of Click Funnels

Importance of Opt-Ins

In marketing, it is important to capture leads to improve conversion rates. These sales leads have a variety of benefits that make them an important part of a sales funnel. 

Not only do opt-ins allow you to target your marketing efforts, but they also give you a chance to customize your sales funnel.

Creating a strong opt-in strategy requires a thorough understanding of your audience. People at different stages of the conversion funnel want different things. 

That’s why you should segment your list based on behavior.

If a visitor opts in on a product page, they are probably ready to purchase, whereas a visitor who opts in on your homepage is further up the funnel.

To increase opt-in rates, you should ensure that your website has an active presence online.

By making use of online social media platforms and other tools, you can improve your online presence and get more visitors to opt in.

Once you have done that, you can focus on building a more effective opt-in plugin.

The right opt-in plugin will allow you to collect and manage opt-ins easily.

Importance of Urgency

Urgency in a sales funnel is an effective way to drive conversions, but it must be used in moderation. Constant pressure could make your customers stop taking you seriously. 

Instead, offer great deals for a limited time. That way, they’ll be more likely to take action.

But how do you use urgency to drive sales?

Buyers are driven by time scarcity. This is especially true for e-commerce businesses. Inbound demand is a more realistic goal, and time scarcity works very well with it. 

Limiting your offer to a limited time or offering a free trial period can entice customers to buy right away.

Buyer urgency presents a different type of challenge. It requires salespeople to find a pressing business goal.

The “when is the latest you need to X” question helps salespeople uncover this urgent need.

People like to feel that there is a limited amount of time before something expires. They tend to spend more money when they think about things that are limited or are impossible to obtain. 

Scarcity and urgency are powerful psychological triggers. When paired with the right language, they can generate a sense of urgency and make people feel as if the sky’s the limit.

Using this type of language will help your sales funnels convert better.

Return on Investment of Sales Funnels

There are many types of sales funnels you can create. From quiz funnels to a high ticket offer, you want to make sure you are maximizing the return on your investment.

Use our ROI Funnel calculators to see what funnel would work best for you!

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Building a Website in 2022

You may think building a website in 2022 would be difficult. However, there are many excellent tools available for building the website of your dreams.

But before you start to build a website, you must have a clear idea of what you want your website to look like and an action plan to accomplish it.

Following these tips will help you build a high-quality website that will help expand your business presence.

Blogs Boost Your Reputation as an Expert

Whether you’re planning to sell a product online or not, blogs are an excellent way to create valuable content and establish your authority in the eyes of your target audience.

For example, if you’re in the medical field, an educational blog post can clarify questions for your target audience. “Establishing authority” is not a vanity metric – it’s a crucial measurement of sales enablement and marketing success.

Blogging is also important for your brand. Search engines love fresh content, and this makes it easier for your website to rank high on search engines. Blogging also helps you share valuable insight and advice.

Your blog content will help establish your reputation as an expert in your niche, which will draw new visitors to your site.

The more useful and interesting your blog posts are, the more likely people are to share them on social media and thereby boosting your brand’s visibility.

Dot coms Domain names

Dot coms still look and sound the best for building a website. They are the easiest to remember and support transactions.

When choosing a domain, make sure it’s easy to find, spell, and support transactions.

These are the basic rules for choosing a domain name. If you’re planning to build a website for a business, however, dot coms are the most secure and desirable choice.

Should I Use a Website Builder?

If you want to create a website in 2022, you will need to use a website builder. These services provide powerful functionality and easy-to-use drag-and-drop editors.

They are a great choice for a small business, personal website, or an online store since they don’t require any special setup or domain name. There are also many free website builder apps available.

Before choosing a website builder, make sure to have a clear idea of what you want to put on your site. This is important because you will want to choose a template based on your preferences and ability to edit the website yourself.

Each website builder has templates that control the layout, color scheme, font choice, and other factors of design. Choosing a template will help you build the perfect website.

Avoid Overcomplicating your Website

In 2022, the internet is not considered a novelty. Instead, it has become a vital part of life, the second form of communication between business owners and their target audience.

For business owners, building a website is no longer an afterthought; visitors come to your site with certain expectations, and a deviation from these expectations can negatively impact a customer’s experience and perception of your brand.

Using a CMS for Your Website

Using a content management system is a common way to build a website, but not all platforms are created equal. The best CMS platforms should be easy to use, customizable, secure, and affordable.

The best options offer drag-and-drop editors and content block systems, which make it easy to edit content. You can also customize themes and other elements of a website using a CMS.

A CMS should also be free or have low cost, and ideally have SEO tools built-in. A CMS should also allow marketers to edit URLs and fields to drive traffic to a website.

Some CMSs have plugins that can be used to engage readers, build email lists, and start conversations with their audience.

You can also find a CMS that has translation capabilities, which can be helpful when expanding your business in another language.

To receive more free tips like this directly to your email, sign up for our email list.

Website Design in Houston

Hiring A Website Design Agency In Houston? Avoid These 6 Website Design Mistakes

Website designers in Houston sometimes take shortcuts. If you’re looking to design a website here are 6 common website design mistakes that can kill the success of a conversion-centered website.

Did you know that your website has a direct impact on your business’s success? Statistically, 75% of consumers have actually admitted in market studies that they judge a company’s credibility based on the design of their website.

Further studies have shown that first impressions, when it comes to a company’s website, are 94% design-related, and it takes 0.05 seconds for web visitors to start making those first impressions.

From there, it takes them 2.6 seconds to land on the area of the website that will most influence their impression of the company. If that first impression is negative, 88% of online consumers will be less likely to return.

In other words, there is a lot riding on the information that your website can convey in 2.6 seconds, and that’s why it is so important for businesses to consult the professionals when it comes to web site design in Houston. But even if you do consult a web design expert, how do you know what to focus on to ensure that first 2.6 seconds is going to contribute to the success of your business?

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Here are the top six mistakes businesses make when it comes to developing their websites and why you should avoid making them.

1. Over-Cluttering Landing Pages with Content

As mentioned above, you have 2.6 seconds before your prospect makes their first impression about your company, so you need to make sure the right information can be conveyed in those 2.6 seconds.

If your landing page or home page has too much going on, you run a much higher risk of your prospect either missing the point or abandoning the search for it altogether.

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2. Forgetting to Design for Mobile

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Did you know that 57% of internet users won’t recommend a business if its website doesn’t work on mobile? How about the fact that 85% of adults believe a company’s website should perform better when it is accessed via mobile device?

If your website is glitchy or doesn’t look right on mobile, you are causing irrevocable damage to your company’s image, credibility, and lead acquisition.

3. Forgetting the CTA

As many as 70% of small businesses forget to add a clear call to action (CTA) to their websites, and a lot of businesses use unclear, confusing, or too many CTAs. If it’s too hard for your prospects to figure out how to take the next step, they are a lot more likely to end up with your competition.

4. Underestimating the Page Layout

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If your content and layout aren’t visually attractive, as many as 38% of your site visitors will stop engaging with your website.

Make sure you are using your white space well and that your content fits into an overall design that keeps everything looking clean and polished while still ensuring that the most important pieces of information are located in the areas that have the highest visibility ratings.

5. Using Irrelevant Images

Here’s the thing. The more you can do to increase the amount of time your viewer stays on the page, the better. Statistically speaking, a user will spend an average 5.94 seconds looking at a website’s main image.

That is almost double the amount of time it takes for them to form that first impression of your business. If that image is relevant, interesting, visually appealing, and understandable, your likelihood of achieving a new conversion is a lot higher.

Plus, Google algorithms will prioritize websites that have varying types of relevant content in search. If you have a relevant image with accurate and optimized alt text, you are setting yourself up for online success.

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6. Slow Loading Speeds

Last, but certainly not least: loading speeds. As many as 39% of people will stop engaging with a website completely if the images or videos take too long to load. Much of your audience (47%) expect page load times to take at most 2 seconds.

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When they take longer, you are looking at a negative first impression, lost customers, and lost revenue. In fact, last year alone, retailers claimed a loss of $2.6 billion in sales due to their slow-loading websites.

Why You Should Call Someone for Your Website Design in Houston

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Ready to solve these common problems to help your business start to achieve even higher levels of success? There are a lot of nuances to each of them, and to get it right, a lot of time, dedication, and expertise needs to go into resolving and then maintaining your website.

That’s why it’s best to go with the professionals for your website design in Houston. At Jeremy McGilvrey, we can save you time, money, and countless web design mistakes. By getting it right the first time, we’ll build you a website that is aligned with your corporate objectives and able to outperform the metrics that will get you there. Contact Jeremy McGilvrey for more details.

Website Designers Near Me

Websites Designers
Near Me

Why Hire a Professional Web Designer?

3 reasons why you should work with a web designer.

Did you know that 79% of website visitors judge your authority, credibility, and expertise in the first few seconds of being on your site? We all know that we shouldn’t judge a book by its cover, but we do it on the internet every day.

If you want to make a good impression, a professionally designed website is a must. Web designers can turn your innovative idea into an engaging and practical website or upgrade your existing site. Here are three reasons that you should work with “websites designers near me.”

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Quality Branding

When someone comes to your website, what do they see? Is it professional and sleek, or is it sloppy and dated?

While we can often identify that a website we visit looks awkward or out-of-date, fixing it can be challenging if you are not a professional coder. Creating a quality website with consistent branding is a tremendous amount of work.

Web designers are experts in making sites that fit your business and your brand. They use a combination of colors, text, illustration, pictures, and layout to create a web experience that fits your needs. Designers use artistic taste, user experience, and technical skill to allow your website to communicate a stylish, professional, and friendly brand.

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Consistency and Functionality

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The only thing worse than a website that looks terrible is a website that doesn’t function properly. We’ve all been to a website where we get security warnings, content that doesn’t load, and broken links. It is a miserable and frustrating experience!

Bad websites are like walking into a store where the signs are wrong, the shelves are falling over, and the cash register doesn’t work.

Would you trust products that are sold from that business? Every business relies on credibility and trust, and your website’s functionality is a way to show you care about your brand and business.

Having a functional website is much harder than it looks. Between link rot, plugins that need to be updated, and embedding multimedia, it is easy for a webpage to break. Working with a web designer near you will help you develop a consistent website that has all the tools you need.

Generate Leads

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A beautiful website with easy-to-use navigation is highly beneficial for your customers, but how will that help your business? Your website needs to be connected with digital tools, such as a customer relationship management (CRM) system, email list sign-ups, and contact forms. Most companies these days use a whole “Marketing Technology stack” to turn website traffic into revenue.

Not only will a web design and development team assist you in implementing these tools, but they will also help you configure them to best suit the needs of your business. If your company already has a CRM, you might not be getting the most out of it. Skilled web designers near you can help select the tools you need and optimize their use for your site.

Looking for a Professional Web Designers Near Me?

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Our team at Jeremy McGilvrey is devoted to delivering high-quality custom websites.

Recently because of our exceptional work and the level of quality we deliver, we were selected as one of top Houston Web Development Companies by DesignRush.

Additionally, we stand by a money-back guarantee that ensures you are satisfied with our work. If you’re not completely happy with the quality of the website our Houston web design agency develops for you, we’ll give you 100-percent of your money back. That’s how confident we are that we can create a website you will love!

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Provide thorough answers to our New Client Onboarding Questionnaire (12 questions about your business, brand and competitors)

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…then when we show you the final version of your website – if you are not head over heels in love with what my team and I created – I’ll give you all of your money back plus $1,000.

A business can only make such a guarantee when they have supreme confidence they can deliver. And I’m extremely confident when you allow my team and me to build your website, we’ll over-deliver.

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