Four Strategic Internet Marketing Services To Grow Your Brand and Reach
Regardless of the size of your business, there are many benefits to engaging in Internet Marketing Services.
Not only can they help you increase your online visibility, and leads, but they also make the most of your advertising dollars.
Still today, companies and businesses do not use marketing to the fullest extent.
Maybe you do well with email marketing but struggle with landing pages. Or, you built a professional website, but don’t know how to set up a sales funnel, or one that is profitable.
It is important to have strategies for each of their internet marketing services and those that aren’t mentioned in this blog.
Here are four of the most important options when choosing Internet Marketing Services:
Website Design & Development
While the idea of advertising through a website might sound costly, website design is one of the most cost-effective Internet marketing services available.
This type of marketing allows companies to showcase all relevant information on their website while reducing costs.
A website owner can also easily post-attractive offers and services. The benefits of using website design are innumerable.
You can see free organic traffic from Google and other search engines just by owning a website domain and posting content regularly.
A website’s user interface is the basis for a brand’s identity and determines its online presence.
A properly designed and functional website will engage users, develop a brand and maximize its earning potential.
Poorly designed websites reduce the number of visitors, decrease engagement, and lead to reduced sales. To make sure that your site is optimized for conversion, hire a professional web designer.
If you’re unsure about the design process, you can ask a website developer to send you a wireframe before they begin the development process.
Sales Funnel Strategy
AIDAA is an acronym for Awareness, Interest, Desire, Action, and Advocacy. It is a great formula for content creation.
When planning a sales funnel, it is important to know what your ideal customer looks like.
The goal is to generate interest in your brand and encourage people to click on your call-to-action.
Then, determine how your customers’ behavior changes as they progress down the sales funnel. To do this, you need to use data-driven insights to determine the right content for the right customer.
Make use of a customer avatar worksheet to determine your ideal customer.
Once you’ve identified the ideal customer, you can specifically target them through your different marketing channels and through a profitable, well-designed sales funnel.
Landing Page Design
Landing page design is one Internet marketing service that is essential if you want to attract leads and customers.
You need to make them feel confident that you are trustworthy and able to deliver on your promises.
For this, you should include links to social media pages and client testimonials. However, the most crucial element is the contact form.
You should make it as simple as possible so that the customer can fill it out without any hassles.
A landing page should also be simple and without too many options. The user will feel overwhelmed and may stall.
Instead of making the visitor navigate from one section to another, make the content clear and attractive.
You can draw them in with relevant images and make them stay on your page for longer.
You can also test the page to see which options convert best.
After all, the goal is to increase the number of visitors to your website.
Email Marketing
Email marketing is dead, right? Wrong.
Today many businesses are building email lists and sending out newsletters as a way of connecting with their customer base.
An email list is special in marketing today because it is something you own.
You don’t own your Facebook or Instagram. If that platform shuts down, you lose everything.
With email, you own the list and you can always reach your customer.
You can send them general messages, promotional offers, and videos tailored to their interests.
But make sure that you don’t spam them. You don’t want to alienate your customers by sending them too many messages that they don’t need.
If you’re not sure how to grow an email list, building an email campaign is a great way to start.
Email is a cheap, effective way to stay in touch with existing customers and potential ones you acquire.
If the only thing holding you back is the lack of knowledge in building an email campaign, look into hiring a company that specializes in that service.
They will be able to build you an email base of customers who stay with you forever, as well as turn those email viewers into customers.
Internet Marketing Services Houston
Local to the Houston, TX area and looking for a company to help with internet marketing services?
Look no further than Jeremy McGilvrey and his team. They have over 17 years of experience.
We are experienced in building professional websites, converting landing pages, and helping build email marketing campaigns for businesses.
