Straight Forward ClickFunnels Review – What Is ClickFunnels?

what is clickfunnels

There are many e-commerce sales solutions available to assist you in developing a sales pipeline. The one that has become very popular recently is ClickFunnels. But what is Clickfunnels? Also, what is a clickfunnel? 

This system makes it easy to create landing pages that allow you to collect contact information, including emails, and actually sell your products or services.

The software has built-in features that enable you to create sales funnels, membership sites, upsells and downsells with ease. The program also integrates with payment processors like Stripe, Paypal, and others.

ClickFunnels’ goal is to provide a simple solution for businesses to sell online by making it easy to develop and implement sales funnels.

What are sales funnels, and how do they work?

ClickFunnels Review

Before I get into the details of our review and what is Clickfunnels exactly, let’s define what a sales funnel is. The simplest definition is a sales funnel takes a sales prospect who you may or may not know and turns them into a customer.

A sales funnel creates a series of steps designed to walk someone who visits your website through your marketing process to get them to your checkout page and make a purchase.

Unfortunately, even with great content, products, and services, many online e-commerce businesses fail. The main reason is they fail to turn visitors into customers.

Imagine you have a physical store, but people can’t find anyone to help them with questions or product information, and even if they decide to make a purchase, they can’t find the cash register to checkout.

This is where sales funnels excel; sales funnels are designed to use marketing and psychology to create micro commitments and bring your prospects through a series of steps to your online checkout page.

ClickFunnels Review Features


Below is a quick highlight of the best features of the program that make it the sales funnel of choice for online marketers. These features capture the essence of what is ClickFunnels?

  • Excellent landing page building capabilities
  • Easy drag-and-drop editor
  • Email integrations to capture emails
  • Payment Integrations
  • A/B testing capabilities
  • Simple to learn and use
  • Focused on making sales
  • 2-week free trial

More details on these highlights below as I discuss the pros and cons in our review.

ClickFunnels Review - Pros

Easy to Implement and Use

ClickFunnels Easy to Implement and Use

As with any software solution, if it is not easy to set up and use, it will not be successful. ClickFunnels makes it very easy for those with no experience to implement and use the system.

You don’t need to have any coding experience, and there are many templates already designed for different types of businesses you can choose from. The simple drag and drop interface makes it very easy to use.

Easy to Upsell/Down Sell


You can make money with your basic sale, but you can dramatically increase sales and profit by adding upselling opportunities.

The co-founder of ClickFunnels, Russell Brunson, often uses the example of McDonald’s when discussing upselling. “McDonald’s makes a very small profit if they sell a hamburger, but if they upsell and offer fries and a drink along with the burger, they make significantly more profit.”

That’s the power of upselling and ClickFunnels makes it easy to add and manage the upselling process within the sales funnel.

Review Email Autoresponder


The backbone of any sales funnel is an email autoresponder that automates the process of creating an email drip campaign to follow up with your prospects.

Capturing email addresses is a critical part of the sales funnel process, but you are wasting your time without an autoresponder solution in place.

ClickFunnels has its own built-in system called Actionetics but also supports integrations with external email autoresponders.

ClickFunnels Review A/B Testing


One of the great features of ClickFunnels is the ability to easily do A/B testing on landing pages to determine which one works the best.

This is a process used in many traditional types of marketing as well and allows you to quickly and easily test new ideas and designs then refine your sales process to maximize sales.

Payment Integration


Payment integration is an essential part of a sales funnel process. If you can’t make payment an integrated part of the sales process, it is much more difficult to close on the final sale.

ClickFunnels integrates with many popular payment processing systems, including PayPal, Stripe, and more.

ClickFunnels Review - Cons

Customer Service


While it has been a challenge for ClickFunnels in the past, they are working hard to improve their customer service issues.

Like many organizations that grow quickly, ClickFunnels is working to keep up with the demand of their software.


While you shouldn’t expect a sales funnel solution to be free, the monthly cost of this software can be a bit challenging for those just starting, especially if you don’t have your own email autoresponder and need to use Actionetics, which increases the monthly fee.

Other Types of ClickFunnels

Membership Area


In addition to traditional sales funnels, ClickFunnels has developed membership funnels that enable you to sell access to a membership site, areas of your site with premium content. Membership funnels allow you to promote your content and explain why prospects should subscribe.

As with the traditional sales funnel, those prospects are funneled to a sign-up page to make payments and access your content. Pre-built templates are also available for membership sites.



Another powerful feature of ClickFunnels are the sales funnels for webinars, which you can use to sell and promote your business and products or sell as a service (think training or educational webinars).

ClickFunnels offers the ability for you to host a live webinar using videoconference services like GoToWebinar or Zoom. It also allows you to pre-recorded webinars that can be run on-demand, automating the entire process for you.

Final Thoughts

If you’re looking to increase your sales, ClickFunnels is a full-featured sales funnel solution that can have a significant impact on your bottom line.

ClickFunnels has a wide array of tools, features, and reporting, all designed with one goal in mind: make more sales and make the process easy and repeatable.

While there is a financial investment required to implement ClickFunnels, if you want to grow your business, you will need to make an investment in one form or another. ClickFunnels is an investment that has proven its ability to increase sales. I hope this review adequately answers the question – what is ClickFunnels? 

Note: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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