Jeremy McGilvrey
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Conversion,
engineered.

We study visitor behavior, prioritize conversion barriers and measure changes when the data supports it. This is the system behind the work.

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Illustrative session — not live visitor data
Illustrative session · Frameish 0:00
CONVERSION RATE
1.20%+0%
A/B TEST · HERO HEADLINE
Original1.20%
Variant1.20%
EVENTS
0:00ReadyIllustrative visit begins
Illustrative session data
Session replayIllustrative session data
1,000+businesses optimized
95%test-planning confidence target

Six stages.
Zero guesswork.

From the first recording to the progress report, research informs what we change and measurement helps us evaluate the result.

The systemA structured process · typical launch in 6–8 weeks
  1. 1 CaptureSession recordings, heatmaps and analytics on key pages. Week 1 Visitor behavior captured
  2. 2 AnalyzeFunnels, form analytics and scroll depth reveal conversion barriers. Weeks 1–2 Conversion barriers identified
  3. 3 PrioritizePotential fixes assessed for impact, confidence and effort. Week 2 A prioritized roadmap
  4. 4 BuildDesign, copy and development on your platform. Weeks 3–6 New pages built
  5. 5 TestMeasure changes and run controlled tests when traffic supports them. Weeks 6–8 Changes measured
  6. 6 ReportA plain-English report on progress and what the data shows. Every week Results in your numbers

Heatmaps are
just the start.

Twelve ways we find out why visitors don’t buy. Each project uses the ones that fit your site and your traffic.

How visitors behave
What customers tell us
What the numbers say
Illustrative tool demonstrations
1 of 12How visitors behave Session recordings Real visits replayed start to finish, so we see where people hesitate.

How long until
you know it worked?

Estimate the time and traffic an A/B test may need, and explore the potential value of a change if the selected lift holds.

1Pick a page like yours
2Adjust it to your numbers
3Choose the test
Versions
Confidence
3weeks Estimated to detect a 20% relative lift at 95% confidence.
1 month2 months3 months
16,792visitors per version
+$1.5Mpotential added value / year

A practical testing window. Plan for the full run; a conclusive result is not guaranteed.

Find what to test first →

Potential added value per year if the selected lift holds. Assumes 365 days at this traffic and conversion value; not guaranteed.

Two-sided test · 80% power · equal traffic split · minimum 2 full weeks. A/B/C adjusts for two comparisons against the original. Estimates assume stable traffic and independent visitors; projected value is not a guarantee.

28 specialists.
One team.

Strategy, research, copy, design and development, led by Jeremy.

Conversion strategists4Read the data and decide what to fix first.
Data analysts4Set up tracking, run the tests and call the winners.
Conversion copywriters4Write the headlines, offers and pages that sell.
UX and UI designers6Design every page around how real visitors behave.
Developers7Build it on your platform, fast on every device.
Project leads3Keep every project on schedule and you in the loop.

Jeremy personally reviews recommendations.Meet Jeremy →

Put our team on your site.

Get a free PDF with specific recommendations to help your website turn more visitors into customers.

Free · No email needed to start · Love it or you don’t pay