Eadie Law
Eadie Law came to us as a highly skilled nursing home injury law firm with a proven record – 44+ years of combined experience, $65M+ recovered for clients, and a 10/10 Superb Rating on Avvo. William Eadie and his team were doing exceptional work for Ohio families whose loved ones had been harmed by nursing home negligence. Their brand and website were not keeping pace with that reputation.
We built Eadie Law’s entire identity from the ground up: a bold, distinctive brand designed to stand out in a crowded legal market, law firm website design that speaks directly to grieving families searching for answers, and a complete visual system that communicates the firm’s fighting spirit, authority, and compassion in equal measure.
Brand Identity
The Eadie Law brand was built around three words the firm lives by: Results. Answers. Accountability. Every element – the logo, the color system, the typography – was engineered to communicate those values instantly.
The logo features a custom hexagonal badge with a silhouette of an elderly person with a walking cane, centered inside a house shape. It’s immediately recognizable, deeply specific to the nursing home injury niche, and unlike anything else in the Ohio legal market. The orange and white on black color palette was chosen deliberately – orange signals urgency and action, the dark background commands authority, and the combination cuts through the visual noise of a crowded Google search results page.
The brand system was extended across every touchpoint: business cards, office signage, conference room wall branding, and the full digital presence – creating a cohesive identity that feels professional at every client interaction.
Project Focus
When families are searching for a nursing home injury lawyer, they are in crisis. They are scared, grieving, and trying to make one of the most important decisions of their lives from a phone or laptop. The firm that earns their trust in those first few seconds wins the case. The firm that doesn’t – gets scrolled past.
Eadie Law’s previous brand didn’t communicate urgency, authority, or fight. It blended in. The firm needed an identity and a website built specifically for the emotional moment their clients are living in – one that said: we understand what you’re going through, we know the law, and we are ready to fight for your family.
Web Design
Our Houston web design agency built the Eadie Law website as a conversion machine for one very specific audience: Ohio families in distress, searching for a nursing home injury attorney they can trust. Every design decision was made with that person in mind.
The hero leads with a headline that speaks directly to their situation – “Your Voice, Our Fight – Holding Nursing Homes Accountable” – and immediately delivers the attorney’s face, a video introduction, and the firm’s NO FEAR Guarantee in the same above-the-fold view. There is no ambiguity about who this firm is and what they do.
Below the fold, the site builds confidence methodically: five credibility stat blocks (1,000+ Consultations, 44+ Years Experience, $65M+ Recovered, 11+ Years on Super Lawyers, 10/10 Avvo Rating), a full award badge wall, a client testimonial carousel, a “How It Works” three-step process, practice area breakdowns, the attorney team bios, and a statewide Ohio locations map. By the time a visitor reaches the bottom of the page, every objection has been answered and every reason to call has been given.
Mobile Version
Families searching for a nursing home injury attorney are almost always doing it on a phone – often in a hospital waiting room, a nursing facility parking lot, or late at night after a difficult visit. The Eadie Law mobile experience was built for exactly those moments.
The dark hero loads immediately with the firm’s headline, William Eadie’s video intro thumbnail, and two clear CTAs – Call 866-NH-ABUSE and Free Evaluation – all visible without a single scroll. The NO FEAR Guarantee badge, award logos, and stat bar follow in a clean stacked layout. Every section of the site was rebuilt for thumb navigation and fast loading, so a family in crisis gets answers fast, not a frustrating mobile experience that sends them to a competitor.
Built for Every Screen
From the homepage hero to the statewide locations page, every section of the Eadie Law website was built and tested across device sizes. The iPad experience in particular needed to work flawlessly – many older clients and family members research legal services on tablets, and the site needed to hold its visual authority at every screen size.
The brand Jeremy built for us finally matches the level of work we do for our clients. Families come to us in the worst moments of their lives – and now the first thing they see tells them immediately that they're in the right place.
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